Eureka invests in and manages real estate based on the philosophy that it is a commodity to which no emotional attachment should be made. The philosophy of buy cheap and sell well is as applicable to real estate as it is to other more liquid investment asset classes.

Eureka’s investment philosophy recognises that property is a cyclical asset class with the various drivers both macro, such as interest rates and inflation, and micro, such as local market competitive factors needing to be understood in order to make effective investment decisions.

Property must also be understood from the perspective of capital flows into and out of the asset class, the interaction between listed and direct property and the position and pricing of property relative to other asset classes.

Eureka seeks to add value to its clients’ investments recognising that property is an inefficient asset class. Eureka’s strategy is to invest in assets where it can utilise the experience and expertise of its management team to reposition, refurbish, lease and improve the value of an asset. Eureka, in its analysis of investment opportunities, seeks to exploit differences between appraisal based valuations and Eureka’s own evaluation of an opportunity.

Relationship management, both in terms of co-owners and development partners is also a key attribute of any group which wishes to be active in the property markets. Having an outsourcing philosophy, as Eureka does, in terms of property management, project management and property agency means that industry participants are more likely to see Eureka as a compatible independent group.

Eureka applies a disciplined investment approach which, coupled with the experience and expertise of the Eureka management team, is designed to provide a robust platform for investment decision making. In all investment activity, identifying, quantifying and evaluating risk is fundamental. Effective risk assessment represents the difference between upside and downside in investment return, relative to the base acquisition assumptions which are applied to investments.

There are two main areas in which Eureka will invest in real estate. These are "investment real estate", where Eureka acquires completed physical assets on behalf of its clients for both income and capital return; and "real estate development" where significant value add is possible through management expertise in the development and repositioning of property where returns are principally derived from capital gain. Eureka’s Investment Real Estate Funds can invest in Australia and New Zealand whereas the Development Real Estate Funds invest in Australia only.